SERHANT. Tampa
Patriot Home Group by SERHANT. — luxury, waterfront, and new construction real estate across Greater Tampa Bay.
What is SERHANT.?
SERHANT. is a full-service luxury real estate brokerage founded in 2020 by Ryan Serhant — the real estate professional known from Million Dollar Listing New York and Netflix’s Owning Manhattan. What started as a bold bet on media-driven real estate quickly scaled into a $7B+ powerhouse operating across the United States and internationally.
The brokerage runs on a simple but powerful premise: in real estate, attention drives opportunity. SERHANT. agents don’t just list properties — they market them like brands, using high-production video, social media reach, and proprietary technology to put homes in front of buyers worldwide.
- Founded: September 2020
- Reach: 100+ million global followers, billions of annual impressions
- Named: #1 Most Innovative Real Estate Company
- Platform: SERHANT. Studios (video), SERHANT. ADX (ad platform), SERHANT. ID Lab (branding)
Is SERHANT. in Tampa?
Yes — SERHANT. has a growing presence in Tampa Bay, and it’s expanding fast. Patriot Home Group by SERHANT. is the primary team serving Greater Tampa Bay. Led by Associate Broker and Team Leader Robert O’Connor, the group covers luxury homes, waterfront properties, and new construction communities across Tampa, St. Petersburg, Wesley Chapel, and surrounding areas.
SERHANT. has also been the exclusive sales agent on high-profile Tampa Bay developments, including the Roche Bobois-branded tower in St. Petersburg — a $200M luxury project that signals Tampa Bay’s arrival as a serious national luxury market.
Who Is the SERHANT. Agent in Tampa Bay?
Robert O’Connor is the Associate Broker and Team Leader of Patriot Home Group by SERHANT. — Tampa Bay’s premier SERHANT. team. Robert specializes in three core segments:
- Luxury residential — waterfront estates, high-end single-family homes, and luxury condos across Tampa Bay’s most coveted addresses
- New construction — pre-construction access and buyer representation at top new build communities including Two Rivers (Wesley Chapel), Marina Pointe, and select South Tampa builds
- Relocation — seamless transitions for buyers moving to Tampa Bay from other states, a major growth segment given Florida’s continued population boom
Robert also hosts “This Is Tampa TV” on YouTube — featuring luxury home tours, builder interviews, and insider market insights with 93,000+ views and 68+ videos.
Why Use a SERHANT. Agent?
Billions of Impressions Before Your Home Lists
SERHANT. generates over 1 billion annual impressions through its media operation, social channels, and “Coming Soon” program. Your home gets in front of buyers who haven’t even started searching on Zillow yet.
Production-Quality Marketing
SERHANT. Studios produces cinematic listing videos, not smartphone walkthroughs. High-production visuals attract higher-quality buyers and support stronger offer prices — especially critical in the luxury segment.
A Globally Recognized Brand
In 2026, buyers relocating from New York, California, Chicago, or internationally often search “SERHANT. Tampa” or “SERHANT. Florida” before searching generic terms. That brand recognition brings pre-qualified buyers directly to your listing.
Technology-Driven Operations
SERHANT.’s internal technology stack — including S.MPLE and SERHANT. ADX — gives agents tools for targeted digital advertising, lead management, and market analysis that most independent agents don’t have access to.
Tampa Bay Markets SERHANT. Covers
South Tampa
South Tampa is the crown jewel of Tampa luxury real estate. Neighborhoods like Hyde Park, Davis Islands, Palma Ceia, Beach Park, Bayshore Beautiful, and Culbreath Isles offer prices from $770K to $5M+. Davis Islands leads with a median listing price of $2.2M. The coveted Plant High School zone is the single biggest price driver in the area.
Downtown Tampa
Water Street Tampa, the Channelside district, and the emerging Gasworx development in Ybor City are reshaping downtown Tampa’s real estate story. Capital is concentrating in walkable, mixed-use districts — exactly where luxury buyers are looking.
Wesley Chapel (Two Rivers)
Wesley Chapel is Tampa Bay’s fastest-growing suburb, and Two Rivers is its anchor community — a master-planned development with unparalleled amenities and a strong pipeline of new construction opportunities. Patriot Home Group has dedicated expertise in pre-construction buyer representation here.
St. Petersburg
St. Pete is experiencing its own luxury moment in 2026. The $13.2M penthouse under contract in downtown St. Pete signals buyer confidence in the $10M+ tier. The Roche Bobois-branded tower, with SERHANT. as exclusive sales agent, is at the center of that momentum.
SERHANT. Projects in Tampa Bay
Roche Bobois Tower, St. Petersburg
The most talked-about project in Tampa Bay right now. The Roche Bobois-branded luxury tower brings an iconic French design brand to St. Pete’s Innovation District — with SERHANT. as the exclusive sales agent. Studios from $544,500, penthouse under contract at $13.2M.
How SERHANT. Compares
| Factor | SERHANT. | Traditional Brokerages |
|---|---|---|
| Brand recognition | Global — Ryan Serhant has 10M+ followers | Local to regional |
| Marketing approach | Media-first, video, social, digital ads | MLS-focused, standard photography |
| New construction access | Exclusive sales agreements with developers | Standard buyer representation |
| Technology | Proprietary (S.MPLE, ADX, ID Lab) | Standard MLS tools |
| Luxury positioning | Core focus | Varies by agent |
Tampa Bay Real Estate Market in 2026
The Tampa Bay market in spring 2026 is in a healthier, more balanced state than it’s been in years — good news for both buyers and sellers.
What buyers should know:
- Inventory is rising to multi-year highs across Tampa Bay submarkets
- Bidding wars are less common — buyers have more negotiation leverage
- Rate pressure is easing, making purchase decisions more financially accessible
- The luxury segment is outperforming the mid-market, especially waterfront and branded new construction
What sellers should know:
- Prices are stabilizing, not crashing — the market is selective, not stalled
- Days on market have extended slightly, making strategic pricing and marketing more important than ever
- SERHANT.’s marketing reach is a significant advantage in a market where buyer attention is harder to capture
Ready to Buy or Sell in Tampa Bay?
Whether you’re buying a waterfront estate in South Tampa, exploring pre-construction at Two Rivers, or selling a luxury condo in St. Pete — Patriot Home Group by SERHANT. delivers the local expertise and global marketing reach your transaction deserves.
